CHALLENGES & OPEN CALL
Find the right focus for your innovation.
The four focus areas are a starting point. Propose your own challenge, including applications beyond beauty.
Start with a specific audience, task, product or workflow. The keywords below offer inspiration. You are welcome to propose new problems and applications.
AI BoostAI Applications
Focus: Integrate AI into business processes to connect data, improve workflows and support decisions, enhancing organizational efficiency and enabling new applications.
- AI agents
- Human–AI collaboration
- Decision support
- Data integration
- Workflow automation
- Knowledge management
- Content generation
- Multimodal AI
- Organizational efficiency
- Predictive analytics
- AI-assisted R&D
- Consumer insights
- Conversational support
- Semantic search
- Computer vision
- Digital twins
- Demand forecasting
- Personalized experiences
- AI-assisted inspection
- Cross-sector applications
- Data governance
- Edge AI
- Model evaluation
- AI-assisted design
- Business collaboration
- Privacy protection
- Explainability
- New interaction models
These keywords are starting points, not limits on eligibility. Cross-disciplinary ideas and new areas of innovation are welcome.
Brand EvolutionBrand & Growth Innovation
Focus: Explore new ways to create brand value through brand positioning, consumer insights, product and service experiences, communications and business models.
- Brand innovation
- Consumer insights
- Product innovation
- Brand positioning
- Service design
- Experience innovation
- Business models
- Cultural expression
- Content innovation
- Value propositions
- Consumer co-creation
- Emerging needs
- Inclusive design
- Brand storytelling
- Community engagement
- Sensory experiences
- Retail experiences
- Digital experiences
- Channel innovation
- Cross-sector collaboration
- Consumer trust
- Sustainable consumption
- Emotional connections
- Brand equity
- Market expansion
- Value measurement
- Personalized services
- Consumer journeys
These keywords are starting points, not limits on eligibility. Cross-disciplinary ideas and new areas of innovation are welcome.
Supply Chain AdvancementSupply Chain Innovation
Focus: Improve collaboration, responsiveness and sustainability across manufacturing, packaging, logistics and fulfillment to bring innovation into practice.
- Flexible manufacturing
- Sustainable packaging
- Supply–demand coordination
- Intelligent scheduling
- Process innovation
- Materials innovation
- Circular systems
- End-to-end traceability
- Logistics optimization
- Inventory optimization
- Supply chain resilience
- Low-carbon manufacturing
- Quality management
- Energy efficiency
- Equipment maintenance
- Small-batch production
- On-demand production
- Warehouse automation
- Fulfilment experience
- Supplier collaboration
- Lower-emission transport
- Resource recovery
- Workplace safety
- Operational visibility
- Demand responsiveness
- Packaging reduction
- Cost optimization
- Digital factories
These keywords are starting points, not limits on eligibility. Cross-disciplinary ideas and new areas of innovation are welcome.
Sustained Scientific InnovationSkin Science
Focus: Investigate ingredients, mechanisms and efficacy, translating research into products and experiences and supporting continued innovation with verifiable, cumulative scientific evidence.
- Skin barrier
- Active ingredients
- Mechanisms of action
- Efficacy assessment
- Skin microbiome
- Delivery technologies
- Biotechnology
- Skin ageing
- Sensitive skin
- Pigmentation regulation
- Photoprotection
- Skin models
- Alternative testing methods
- Biomarkers
- Omics research
- Clinical research
- Precision skincare
- Formulation science
- Ingredient synergies
- Safety assessment
- Skin diagnostics
- Regenerative science
- Environmental influences
- Sensory science
- Long-term efficacy
- Real-world research
- Interdisciplinary research
- Translational research
These keywords are starting points, not limits on eligibility. Cross-disciplinary ideas and new areas of innovation are welcome.
OPEN CHALLENGE
Bring your own challenge.
If your project falls outside these topics, apply with your own challenge. Describe the problem your project aims to solve, its core innovation, progress to date and validation results, and your plans for further exploration.
Explain your project and explore the next step.
Submit a summary, prototype or verifiable evidence, distinguishing completed work from assumptions. Full source code, formulations and unpublished patent details are not required. Test resources, samples and objectives are agreed through project discussions.