APPLICATION GUIDE
Get ready for your next step.
Explain the problem, innovation and evidence. Then explore the possibilities.
Register & verify
Register with an email verification code. Applications from mainland China also require SMS verification. Applications from outside mainland China use your verified email; a phone number is optional. This includes Hong Kong SAR, China; Macao SAR, China; and Taiwan, China.
Complete & save
Choose your applicant type and focus area. Provide evidence suited to your project stage. Save a draft and return later.
Review & submit
Review your authorization, the Challenge Rules and the Privacy Agreement. Submit to receive a project ID and receipt.
Track & update
View your status and requests for additional information in My Projects. A submission receipt does not confirm eligibility.
Prepare your materials
Prepare your project summary, problem and innovation, evidence, team capabilities, validation plan and ownership details, and upload a project proposal. Up to 8 PDF / PNG / JPG attachments, each no larger than 50 MB. For videos, provide an accessible link.
Application materials are available only to authorized administrators for application management and verification.
You can currently create and submit an application.
Frequently asked questions
Can projects from any industry be submitted?
Yes. Prior experience in the beauty industry is not required. We welcome technology innovations across industries that address a clearly defined problem, offer a distinctive solution and include a credible validation plan.
Can solo founders apply?
Yes. Individuals, founder-led teams, and university and research teams are welcome. Identify the lead applicant, team members’ roles and any required authorizations in your application.
Can I apply without a finished product?
Yes. Projects at different stages are welcome, including early ideas, prototypes and solutions under development. We focus on how clearly you define the problem, the technical feasibility of your approach and your validation plan.
What opportunities does the challenge offer?
Project reviews, discussions with business teams and follow-up conversations will help some applicants refine use cases and validation plans and explore industry connections. Any collaboration will depend on the project’s stage and further discussion between the parties.
Can I update or supplement my submission after applying?
Yes. After submission, you can check the project status and required follow-up materials in My Projects, then provide updates as requested.
What materials need to be uploaded?
You must upload a project proposal covering your summary, technical approach, evidence, team capabilities and validation plan. Up to 8 PDF / PNG / JPG attachments, each no larger than 50 MB. Provide links for demo videos. Avoid uploading full formulations, source code or sensitive data you are not authorized to share.